When Your Reputation Becomes at Risk

Reputation risk occurs when a person’s identity or a company’s brand name are devalued or damaged due to negative publicity. Unfavorable media hype is caused by many related factors such as false publication and negative reviews from consumers. These and more are damaging to the identity of the person.

There are two grounds for reputation risk. One is when there are some issues in the company that are made open to public. And secondly, when customers turn dissatisfied with the company’s products and services. Truly, companies –whether small or big – have put a great effort in establishing good names in the industry. As the popular American businessman, Warren Buffet expressed that it takes 20 years to build up ones reputation but will only take 5 minutes to ruin it. This is especially true when companies spend millions of dollars in image advertising.

In keeping with that, a customer who receives poor service is a potential reputation risk. In worse cases, angry customers can blog off-putting comments and reviews over the web that can go to public in mere split seconds. When someone keys in your brand name in search engines, what usually high ranked in the search engine results are negative listings of you (or company).

A common means most companies used to reduce reputation risk is the provision of repayment or repair of malfunctioning products for free. Doing product recalls can be a very expensive measure to take (by companies) but can help save the good name of your company. 

Fortunately, there are reputation management service providers that can help uphold the (your) company’s good name or at least, improve reputation. These companies and firms offer reputation protection and security. For example, the Profiledefenders.com is an online reputation management service that works to stop any negative publicity of the individual or business. This form of identity management monitors how the client is being viewed by the public.